Yang XiaoyiCreative & Content Strategist

Defined the anniversary narrative and emotional arc the song and MV would carry across regions.

Wrote the music and lyrics brief, supervised lyric revisions to keep them on-lore and singable.

Wrote the MV narrative and storyboard script; supervised the animation team shot by shot.

Negotiated and managed the vocalist partnership and deliverables.

Coordinated the multi-platform rollout (X, YouTube and beyond) and launch timing.

Built the gothic-pirate character angle that anchored the song's persona and visuals.

Set the gothic-rock musical direction and wrote the production brief.

Supervised lyric drafts to match the character voice and seasonal tone.

Wrote the MV script, prepared key visual assets, and supervised the overall look.

Handled vocalist talent negotiations and the campaign release.

The December version featured maid and bunny girl skins — both "service" archetypes. To prevent the two skin themes from creating conflicting messages, I shifted focus away from the costume identities and toward the act of serving: warmth, intimacy, and year-end sweetness. Core theme: ♥ Sweet Service for U ♥ / Bon Appétit — a sweet energy recharge for commanders after a hard year, expressed through the shipgirls' affection.

Style direction: retro synthpop / synthwave / vaporwave — holiday-gold nostalgia with the ambient sweetness and subtle sensuality that vaporwave carries naturally. Target feel: dreamy yet upbeat, with a hooky chorus built for clip shareability. Reference benchmark set at the level of ZZZ Caesar EP pinKing. Key parameters: ~3 min runtime; light and energetic tempo that avoids going too languid; earworm chorus; vocalist delivering a sweet-powerful-dreamy blend.

Briefed lyrics to sit at the intersection of maid-service imagery and love-game wordplay, tying to the MV plot where characters and commander play a board game together. Sample lines from the brief: "Fill my appetite / Win this love game / Tonight or never." Lyrics were to feel flirtatious and playful rather than explicit — warmth and game-mechanics as the dual register.

Setting: Azur Lane Maid Club — a neon-lit venue (vaporwave nebula reflected in the windows, lace-tablecloth board game table, neon sign "MAID PARADISE"). Plot: Commander arrives at the Club and plays a risqué Monopoly-style board game with four shipgirls in maid skins (Lexington II, Cheshire, Littorio, Mecklenburg). Each corner tile triggers a character-specific "service task" CG:

· Lexington 【Red Lips】— airwave-style cute expression + blows a kiss to camera
· Cheshire 【Milk】— serves warm milk, steam rises and forms a ♥ in the air
· Littorio 【Heart Omurice】— feeds commander a spoonful of omurice with a ketchup heart drawn on top
· Mecklenburg 【Whip】— turns back to camera, side-glances with star-shaped eyes

Commander appears as a game piece on the board; first-person POV for all CG moments to maximise immersion.

Primary style: moe/chibi for the board-game sequence. Secondary layer: Showa-era three-head-body proportions for stylised key segments to aid shareability. Asset scope defined: Q-version chibi tokens (3 expression variants each), full-body semi-chibi standing art with Spine rig splits, 4 key-scene CGs (first-person POV, L2D-ready splits), monopoly board with all task icons as independent layers. Platform safety note: avoid excessive fanservice that would trigger platform restrictions on X/YouTube.

Total pipeline: 40–50 days. Coordinated across music composer, lyricist, guide vocalist, final vocalist, illustrators (chibi tokens, standing art, CG), and MV director bluebell. Milestones: instrumental demo → lyrics final → guide vocal → vocal master → illustration assets → MG production. Final deliverables: full MV, 15s teaser, sub-1-min vertical cut for TikTok, 30s chorus highlight, 2× cover art exports (1920×1280 + 1280×720).